Free Brand Review

Free brand review

your brand, reviewed.

Send us your website and main social profile and we’ll send back a short, honest brand review: how consistent you look everywhere, what makes you stand out, and the five changes we’d make first. Free, with no sales call.

Sample review · Pellow Bakery
Website
Pellow's
HomeOur BreadsCakes!!Find Us
Fresh every morning!!ORDER YOUR CELEBRATION CAKE TODAY
Instagram
PB
pellowbakery1,284 followers
OPEN
SUNDAY!!
WE'RE
HIRING 🙂
Pellow's
NEW!!!
CINNAMON
BUNS
Paper bag
pellow
bakeryfresh bread daily
Shop sign
PELLOW & SONSBAKERS · EST. 1987
Menu

OUR MENU

Sourdough loaf£4.20
Seeded rye£4.50
Croissant£2.10
Pain au chocolat£2.40
Cinnamon bun£2.60
Sausage roll£3.20
Flat white£3.10
Ask about our cakes!!
Loyalty card
Pellow's Loyalty Card
Buy 9 get the 10th FREE!!!
1
1
1
1
2
3
1
Qivox · LogoFour names and logos for one bakery.
2
Qivox · ColourPink, yellow, purple, green. No palette.
3
Qivox · TypographyFive typefaces, one is Comic Sans-style.
Design score11/30
LogoColourTypography

Sample review for an imaginary bakery · see the full example below

Does your brand look like one company everywhere?

Most brands drift over time: a logo that doesn’t work small, colours that change from the website to Instagram, three fonts on one flyer, a message that says what you do but not why it matters. A fresh pair of eyes spots it quickly.

we review.

01

What we look at

  • Logo
  • Colour
  • Typography
  • Imagery
  • Consistency
  • Tone of voice

We look at your brand the way a new customer meets it: your website, social profiles, packaging and print, side by side, and how well it all holds together.

01Logo
Pellow
02Colour
03Typography
AaAa
HeadlinesText
04Imagery
05Consistency
06Tone of voice
Fresh every morning!!Slow-proved, since 1987.

02

Who it’s for

  • Founders
  • Marketing managers
  • Growing teams

Businesses that have outgrown a logo made in a hurry, or that are about to invest in a new website or campaign and want the brand right first.

FoundersMarketing managersGrowing teams
q
Free reviewIn your inbox in 5 days

Your review includes

01

Scorecard

A simple score across six design areas, so you can see where you stand at a glance.

02

Top 5 fixes

The changes we’d make first, ranked by impact and effort.

03

Side-by-side examples

Your touchpoints next to each other, plus a quick concept of how they could look as one brand.

04

Fixed-price quote

Optional. If you’d like a refresh or a new identity, you’ll know the cost upfront.

Sample review

see what you’ll get.

A complete example of the review, for an imaginary bakery. Yours follows the same format, written for your brand.

Brand design review

Pellow Bakery
reviewed.

Touchpoints
Website, Instagram, packaging, shop
Reviewed by
Qivox design team
Date
October 2026
Website
Pellow's
HomeOur BreadsCakes!!Find Us
Fresh every morning!!ORDER YOUR CELEBRATION CAKE TODAY
Instagram
PB
pellowbakery1,284 followers
OPEN
SUNDAY!!
WE'RE
HIRING 🙂
Pellow's
NEW!!!
CINNAMON
BUNS
Paper bag
pellow
bakeryfresh bread daily
Shop sign
PELLOW & SONSBAKERS · EST. 1987
Menu

OUR MENU

Sourdough loaf£4.20
Seeded rye£4.50
Croissant£2.10
Pain au chocolat£2.40
Cinnamon bun£2.60
Sausage roll£3.20
Flat white£3.10
Ask about our cakes!!
Loyalty card
Pellow's Loyalty Card
Buy 9 get the 10th FREE!!!
qivoxBrand design reviewPellow Bakery · 02 / 07
Where you stand today.

Six design areas, scored out of 5.

Design score
11/30

Great bread and a real story, presented as four different businesses. A customer who knows the shop wouldn’t recognise the bag, the feed or the website.

What’s working
  • Beautiful, real bread photography
  • A loyal local following
  • A 40-year story worth telling

Logo

2/5

Four versions of the name in use.

Colour

1/5

Pink, yellow, purple and green, with no palette.

Typography

1/5

Five typefaces, including a Comic Sans-style font.

Imagery

3/5

Great photos, each with a different filter.

Consistency

1/5

Nothing connects the bag to the feed or the sign.

Tone of voice

3/5

Warm, but “Fresh every morning!!” could be anyone.

qivoxBrand design reviewPellow Bakery · 03 / 07
Six touchpoints, four different brands.

Your website, Instagram, packaging and shop, side by side.

Website
Pellow's
HomeOur BreadsCakes!!Find Us
Fresh every morning!!ORDER YOUR CELEBRATION CAKE TODAY
Instagram
PB
pellowbakery1,284 followers
OPEN
SUNDAY!!
WE'RE
HIRING 🙂
Pellow's
NEW!!!
CINNAMON
BUNS
Paper bag
pellow
bakeryfresh bread daily
Shop sign
PELLOW & SONSBAKERS · EST. 1987
Menu

OUR MENU

Sourdough loaf£4.20
Seeded rye£4.50
Croissant£2.10
Pain au chocolat£2.40
Cinnamon bun£2.60
Sausage roll£3.20
Flat white£3.10
Ask about our cakes!!
Loyalty card
Pellow's Loyalty Card
Buy 9 get the 10th FREE!!!
1
1
1
1
2
3
4
5
1LogoFour names and logos: Pellow’s, PB, pellow bakery and Pellow & Sons.
2ColourPink online, yellow and red on Instagram, purple cards, green outside.
3TypographyFive typefaces, including a Comic Sans-style font on bags and cards.
4ImageryLovely bread, but every photo has a different filter, mixed with shouty posters.
5Tone of voice“Fresh every morning!!” could be any bakery. Nothing says slow-proved, family or Bath.
qivoxBrand design reviewPellow Bakery · 04 / 07
What we’d change first.

Ranked by impact on your customers, with a rough idea of effort.

1

Choose one name and one logo

“Pellow”, with a simple loaf mark that works on a bag stamp and a profile picture.

Logo
ImpactHighEffortMedium
2

Agree a palette of four colours

Crust, flour, oven and sage, taken from the bakery itself. Retire the rest.

Colour
ImpactHighEffortLow
3

Two typefaces, everywhere

A warm serif for headlines and a clean sans for everything else.

Typography
ImpactHighEffortLow
4

One photo style, no filters

Warm daylight, real hands and real bread. Templates for posts in brand colours.

Imagery
ImpactMediumEffortLow
5

Say what only Pellow can say

“Slow-proved sourdough, baked in Bath since 1987.” Use it on the sign, bag and bio.

Tone of voice
ImpactMediumEffortLow
qivoxBrand design reviewPellow Bakery · 05 / 07
The same bakery, one brand.

Drag the handle to compare. Same touchpoints, the fixes applied.

Website
Pellow
BreadsPastriesVisitOrder ahead
Slow-proved sourdough, baked in Bath since 1987.See today’s bakes
Instagram
pellowbakery1,284 followers
Open Sunday
8AM – 2PM
New: cinnamon buns
We’re hiring a baker
Paper bag
PellowBATH · 1987
Shop sign
PellowBAKERS
SINCE 1987
Menu

Menu

BREAD
Sourdough loaf£4.20
Seeded rye£4.50
PASTRIES
Croissant£2.10
Pain au chocolat£2.40
Cinnamon bun£2.60
SAVOURY & COFFEE
Sausage roll£3.20
Flat white£3.10
Loyalty card
Pellow
Your 10th loaf is on us.
Website
Pellow's
HomeOur BreadsCakes!!Find Us
Fresh every morning!!ORDER YOUR CELEBRATION CAKE TODAY
Instagram
PB
pellowbakery1,284 followers
OPEN
SUNDAY!!
WE'RE
HIRING 🙂
Pellow's
NEW!!!
CINNAMON
BUNS
Paper bag
pellow
bakeryfresh bread daily
Shop sign
PELLOW & SONSBAKERS · EST. 1987
Menu

OUR MENU

Sourdough loaf£4.20
Seeded rye£4.50
Croissant£2.10
Pain au chocolat£2.40
Cinnamon bun£2.60
Sausage roll£3.20
Flat white£3.10
Ask about our cakes!!
Loyalty card
Pellow's Loyalty Card
Buy 9 get the 10th FREE!!!
⇆
TodayQuick concept
  • One name and one logo
  • Four colours, two typefaces
  • One photo style
  • A line only Pellow can say
qivoxBrand design reviewPellow Bakery · 06 / 07
One bakery, recognisable everywhere.

A starting point for the refresh: one logo, four colours, two typefaces, one way of taking photos.

Crust#3B2417
Flour#F3EADB
Oven#D9622B
Sage#8A9A7B
TypographyAaAaDM Serif Display
Headlines
DM Sans
Everything else
Photography & voiceWarm daylight, real hands, real bread. Short sentences, no exclamation marks.
qivoxBrand design reviewPellow Bakery · 07 / 07
If you’d like us to do it.

Optional. A fixed price, agreed upfront. Use the review yourself if you prefer.

Logo refreshPrimary logo, mark and stamp versionsIncluded
Colour and typographyPalette, fonts and usageIncluded
One-page brand guidelinesEasy for your team to followIncluded
Instagram templatesPosts and stories in CanvaIncluded
Print artworkBag stamp, loyalty card, menu and signIncluded
Fixed price
£0,000

Shown in your real review.

  1. Reply to your review, or book a 20-minute call
  2. We agree the scope and a start date
  3. You approve every design before it goes live
3 weeksTimeline2 roundsRevisions
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Pellow Bakery is an imaginary bakery, made up for this example

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    03

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