Free Email Design Review

Free email design review

your emails, reviewed.

Send us a recent campaign and we’ll send back a short design review: how it looks in the inbox, on mobile and in dark mode, and the five changes that would make it clearer and more clickable. Free, with no sales call.

Sample review · Fernleaf Tea Co.
Fernleaf Newsletter – October
FFernleaf Tea Co. to me
View this email in your browser
SHOP  |  BLOG  |  ABOUT US  |  CONTACT
AUTUMN SALE20% OFF ALL LOOSE LEAF TEA*

Dear Tea Lover,

As the leaves begin to turn and the evenings draw in, there is nothing quite like curling up with a warm cup of tea. Here at Fernleaf we have been busy blending, tasting and packing our autumn collection, and we could not be more excited to share it with you.

This season we have three new blends inspired by crisp mornings and cosy nights. Each one has been carefully sourced from small growers we have worked with for many years, and blended by hand in our little shop in Frome.

To celebrate, we are offering 20% off all loose leaf tea for one week only. To shop the sale click here.

Warmest wishes,
The Fernleaf Team

Smoky LapsangChai SpiceAutumn Rooibos

Fernleaf Tea Co. Ltd, 12 Cheap Street, Frome, Somerset BA11 1BN. Registered in England No. 08123456. You are receiving this email because you signed up on our website. *Offer ends Sunday 19th October at midnight. Excludes gift sets and teaware. Unsubscribe | Update preferences
1
3
4
1
Qivox · HierarchyThe sale is inside the photo. In dark mode it vanishes.
3
Qivox · Calls to action“Click here” is the only way to shop.
4
Qivox · InterfaceNo prices, no buttons on the products.
Design score13/30
Hierarchy & layoutCalls to actionTypography

Sample review for an imaginary tea shop · see the full example below

Are your emails being read, or just opened?

Most campaigns lose readers in the same places: an offer hidden inside an image, a long intro before anything to click, a button that blends in, a layout that shrinks to nothing on a phone. A designer’s eye spots them quickly.

we review.

01

What we look at

  • Hierarchy & layout
  • Calls to action
  • Typography
  • Imagery
  • Brand consistency
  • Mobile & dark mode

We look at your email the way your subscribers do: in the inbox, on a phone, in light and dark mode. The review covers the design, layout, type, imagery and calls to action, not code or your sending setup.

01Hierarchy & layout
02Calls to action
Shop the sale →click here
03Typography
AaAa
Headlines16px+
04Imagery
Alt text ✓Live text ✓
05Brand consistency
06Mobile & dark mode

02

Who it’s for

  • Founders
  • Marketing managers
  • Ecommerce teams

Teams that send regular newsletters or campaigns and want more clicks from the list they already have, before investing in a new template.

FoundersMarketing managersEcommerce teams
q
Free reviewIn your inbox in 5 days

Your review includes

01

Scorecard

A simple score across six design areas, so you can see where you stand at a glance.

02

Top 5 fixes

The changes we’d make first, ranked by impact and effort.

03

Annotated screenshots

Your own email, marked up, plus a quick concept of the redesigned campaign.

04

Fixed-price quote

Optional. If you’d like a new template designed, you’ll know the cost upfront.

Sample review

see what you’ll get.

A complete example of the review, for an imaginary tea shop. Yours follows the same format, written for your emails.

Email design review

Fernleaf Tea Co.
reviewed.

Campaign
Autumn sale newsletter
Reviewed by
Qivox design team
Date
October 2026
Fernleaf Newsletter – October
FFernleaf Tea Co. to me
View this email in your browser
SHOP  |  BLOG  |  ABOUT US  |  CONTACT
AUTUMN SALE20% OFF ALL LOOSE LEAF TEA*

Dear Tea Lover,

As the leaves begin to turn and the evenings draw in, there is nothing quite like curling up with a warm cup of tea. Here at Fernleaf we have been busy blending, tasting and packing our autumn collection, and we could not be more excited to share it with you.

This season we have three new blends inspired by crisp mornings and cosy nights. Each one has been carefully sourced from small growers we have worked with for many years, and blended by hand in our little shop in Frome.

To celebrate, we are offering 20% off all loose leaf tea for one week only. To shop the sale click here.

Warmest wishes,
The Fernleaf Team

Smoky LapsangChai SpiceAutumn Rooibos

Fernleaf Tea Co. Ltd, 12 Cheap Street, Frome, Somerset BA11 1BN. Registered in England No. 08123456. You are receiving this email because you signed up on our website. *Offer ends Sunday 19th October at midnight. Excludes gift sets and teaware. Unsubscribe | Update preferences
qivoxEmail design reviewFernleaf Tea Co. · 02 / 07
Where you stand today.

Six design areas, scored out of 5.

Design score
13/30

A lovely brand and a strong offer, but the sale is locked inside an image and the only link is a small “click here” halfway down. Most readers will never see it.

What’s working
  • Beautiful, on-brand photography
  • A genuinely good offer
  • Friendly, personal tone

Hierarchy & layout

2/5

The offer sits in an image; the intro reads like a letter.

Calls to action

1/5

One small “click here” link, below four paragraphs.

Typography

2/5

Three typefaces, centred paragraphs, tiny text on phones.

Imagery

3/5

Lovely photos, cropped to three different sizes.

Brand consistency

3/5

Logo and green don’t match the website or packaging.

Mobile & dark mode

2/5

The layout doesn’t resize; the sale disappears in dark mode.

qivoxEmail design reviewFernleaf Tea Co. · 03 / 07
Your newsletter, marked up.

The October campaign, as it arrives on desktop.

Fernleaf Newsletter – October
FFernleaf Tea Co. to me
View this email in your browser
SHOP  |  BLOG  |  ABOUT US  |  CONTACT
AUTUMN SALE20% OFF ALL LOOSE LEAF TEA*

Dear Tea Lover,

As the leaves begin to turn and the evenings draw in, there is nothing quite like curling up with a warm cup of tea. Here at Fernleaf we have been busy blending, tasting and packing our autumn collection, and we could not be more excited to share it with you.

This season we have three new blends inspired by crisp mornings and cosy nights. Each one has been carefully sourced from small growers we have worked with for many years, and blended by hand in our little shop in Frome.

To celebrate, we are offering 20% off all loose leaf tea for one week only. To shop the sale click here.

Warmest wishes,
The Fernleaf Team

Smoky LapsangChai SpiceAutumn Rooibos

Fernleaf Tea Co. Ltd, 12 Cheap Street, Frome, Somerset BA11 1BN. Registered in England No. 08123456. You are receiving this email because you signed up on our website. *Offer ends Sunday 19th October at midnight. Excludes gift sets and teaware. Unsubscribe | Update preferences
1
2
3
4
5
1HierarchyThe sale is part of the photo. With images off, or in dark mode, it simply isn’t there.
2TypographyFour centred paragraphs before anything to click. Most readers stop at the second.
3Calls to action“Click here” is the only link: small, underlined, and easy to miss.
4InterfaceProducts have no prices or buttons, and the photos are three different sizes.
5BrandScript logo and lime green don’t match the website, the tins or the shop sign.
qivoxEmail design reviewFernleaf Tea Co. · 04 / 07
What we’d change first.

Ranked by impact on your customers, with a rough idea of effort.

1

Put the offer in live text, at the top

“20% off loose leaf, this week only” as a real headline, readable with images off.

Hierarchy
ImpactHighEffortLow
2

One bold button, repeated

“Shop the autumn sale”: full width on phones, again after the products.

Calls to action
ImpactHighEffortLow
3

Two typefaces, left-aligned, 16px minimum

A serif for headlines, a clean sans for text. Two short lines of intro, not four paragraphs.

Typography
ImpactMediumEffortLow
4

Product cards with price and link

Same photo size, a tasting note, the price and “Shop →” on every product.

Interface
ImpactHighEffortMedium
5

Write a preview text that sells

Replace “View this email in your browser” with the offer, so it shows in the inbox.

Inbox
ImpactMediumEffortLow
qivoxEmail design reviewFernleaf Tea Co. · 05 / 07
The same campaign, redesigned.

Drag the handle to compare. Same photos, same offer, now impossible to miss.

Shop all teas
AUTUMN BLENDS · UNTIL SUNDAY

20% off loose leaf, this week only.

Our three autumn blends are back: smoky, spiced and properly warming. Stock up before Sunday.

Shop the autumn sale
The autumn three
Smoky LapsangPine smoke, black tea£8.50 · 100g Shop →Chai SpiceCardamom, ginger, clove£8.50 · 100g Shop →Autumn RooibosApple, cinnamon, vanilla£8.50 · 100g Shop →
Fernleaf Tea Co. · 12 Cheap Street, Frome
You’re getting this because you joined our tea club. Unsubscribe
View this email in your browser
SHOP  |  BLOG  |  ABOUT US  |  CONTACT
AUTUMN SALE20% OFF ALL LOOSE LEAF TEA*

Dear Tea Lover,

As the leaves begin to turn and the evenings draw in, there is nothing quite like curling up with a warm cup of tea. Here at Fernleaf we have been busy blending, tasting and packing our autumn collection, and we could not be more excited to share it with you.

This season we have three new blends inspired by crisp mornings and cosy nights. Each one has been carefully sourced from small growers we have worked with for many years, and blended by hand in our little shop in Frome.

To celebrate, we are offering 20% off all loose leaf tea for one week only. To shop the sale click here.

Warmest wishes,
The Fernleaf Team

Smoky LapsangChai SpiceAutumn Rooibos

Fernleaf Tea Co. Ltd, 12 Cheap Street, Frome, Somerset BA11 1BN. Registered in England No. 08123456. You are receiving this email because you signed up on our website. *Offer ends Sunday 19th October at midnight. Excludes gift sets and teaware. Unsubscribe | Update preferences
⇆
TodayQuick concept
  • Offer in live text, first thing you read
  • One clear button, repeated
  • Short intro, left-aligned
  • Product cards with prices
qivoxEmail design reviewFernleaf Tea Co. · 06 / 07
On a phone, where most of your list reads.

The same email on a phone, today and redesigned.

View this email in your browser
SHOP  |  BLOG  |  ABOUT US  |  CONTACT
AUTUMN SALE20% OFF ALL LOOSE LEAF TEA*

Dear Tea Lover,

As the leaves begin to turn and the evenings draw in, there is nothing quite like curling up with a warm cup of tea. Here at Fernleaf we have been busy blending, tasting and packing our autumn collection, and we could not be more excited to share it with you.

This season we have three new blends inspired by crisp mornings and cosy nights. Each one has been carefully sourced from small growers we have worked with for many years, and blended by hand in our little shop in Frome.

To celebrate, we are offering 20% off all loose leaf tea for one week only. To shop the sale click here.

Warmest wishes,
The Fernleaf Team

Smoky LapsangChai SpiceAutumn Rooibos

Fernleaf Tea Co. Ltd, 12 Cheap Street, Frome, Somerset BA11 1BN. Registered in England No. 08123456. You are receiving this email because you signed up on our website. *Offer ends Sunday 19th October at midnight. Excludes gift sets and teaware. Unsubscribe | Update preferences
Today
AUTUMN BLENDS · UNTIL SUNDAY

20% off loose leaf, this week only.

Our three autumn blends are back: smoky, spiced and properly warming. Stock up before Sunday.

Shop the autumn sale
The autumn three
Smoky LapsangPine smoke, black tea£8.50 · 100g Shop →Chai SpiceCardamom, ginger, clove£8.50 · 100g Shop →
Fernleaf Tea Co. · 12 Cheap Street, Frome
You’re getting this because you joined our tea club. Unsubscribe
Quick concept
!TodayThe layout doesn’t resize, so text shrinks to about 9px and the button is a tiny link.
✓RecommendedOne column, 17px text and a full-width button you can tap with a thumb.
qivoxEmail design reviewFernleaf Tea Co. · 07 / 07
If you’d like us to do it.

Optional. A fixed price, agreed upfront. Use the review yourself if you prefer.

Newsletter template designLight and dark modeIncluded
Six reusable content blocksHero, products, story, offer, banner, footerIncluded
Mobile layoutsDesigned for phones firstIncluded
Subject and preview guideWith examples for your next campaignsIncluded
Hand-off to your platformDesign files ready for your team or developerIncluded
Fixed price
£0,000

Shown in your real review.

  1. Reply to your review, or book a 20-minute call
  2. We agree the scope and a start date
  3. You approve every design before it goes live
2 weeksTimeline2 roundsRevisions
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Fernleaf Tea Co. is an imaginary tea shop, made up for this example

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    how it works.

    Four short steps, nothing to sign and no sales call.

    01

    Send your link

    Fill in the short form below with your email (the link to its web version) and what you’d most like to improve.

    02

    We review it

    We check your email in the inbox, on desktop and mobile, in light and dark mode, and review the layout, typography, imagery and calls to action.

    03

    You get your review

    A short PDF in your inbox, usually within 5 working days, with your scorecard, top 5 fixes and a quick concept.

    04

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    questions, answered.

    Is the review really free?
    Yes. The mini review is free and there’s no obligation. If you’d like us to make the changes, we’ll include a fixed-price quote, and it’s entirely up to you.
    What do you need from me?
    One recent campaign: paste the link to its web version in the form, or forward it to hello@qivox.com. We don’t need access to your email platform.
    How long does it take?
    You’ll usually have your review within 5 working days of sending the form.
    Who does the review?
    A designer from our studio. It’s a real review by a person, not an automated report.
    Do you review code or deliverability?
    No. This review covers the design and content of your emails: layout, hierarchy, typography, imagery and calls to action.
    What happens after?
    Nothing, unless you want it to. Use the review yourself, reply with questions, or ask us to take on the work.

    Free email design review

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