Case study · CellPharm Lab
a cleaner logo for cellpharm.
CellPharm Lab is a research laboratory at UNIFESP, the Federal University of São Paulo. We redrew its older mark into a cleaner logo and added a square icon that works at small sizes.
CellPharm Lab · redrawn logo and square icon
the same lab, drawn with a steadier hand.
The lab already had a mark with meaning behind it. It didn’t need a new idea, just a clearer version of the one it had. So this was a refresh, not a rebrand.
the story.
We kept the spirit of the original and simplified the drawing, with cleaner shapes and more even lines so the logo holds up on slides, posters and screens. Alongside it we made a square icon for the places a full logo can’t fit, such as profile pictures and small digital spaces.
what we created.
the outcome.
CellPharm Lab keeps the mark it was known for, now in a cleaner form. The new square icon gives the lab a consistent presence where space is tight.
services used.
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