Brand Identity Checklist (26 Checks)

Free checklist · Brand · 26 checks

is your brand pulling its weight.

A checklist for small businesses that want to know whether their brand is clear, consistent and easy to use. It covers your foundations, logo, colour, type and how it all shows up in the real world. Run through it before a refresh, or just to see where you stand.

0 done

01Foundations

02Logo

03Colour

04Typography

05Consistency across touchpoints

06Guidelines and files

Want an outside view? Our free brand review scores your brand across six design areas and includes a quick concept of what could change.

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Send us your brand and a designer will go through it properly: a scorecard, your top five fixes and a quick concept. Free, with no sales call.

more free checklists.

Use them together for a complete picture of how your business looks online.

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