Website Archives

Hierarchy, calls to action, layout, user experience, brand and mobile. The six areas we score in every website review, and why each one matters.

Before you pay for a new website, try these five fixes. Some take an hour. If the site still isn’t working afterwards, here’s what to prepare.

A stranger should be able to read your homepage headline and say what you do, who it’s for and where. Here’s a formula and a test.

We reviewed the homepage of an imaginary dental practice. Every problem on it is one we see on real sites, and so is every fix.

Slow pages, unclear buttons, stale news and hidden prices. Seven signs your website is turning people away, and what to do about each.

Two buttons with equal weight ask visitors to make a decision they didn’t come to make. Pick one primary button, label the outcome and repeat it.

Most people browse with one hand. Five practical mobile website tips, and a quick test: can you book, buy or call with one hand, standing on a bus?

Light grey text looks elegant in a mockup and disappears on a phone in sunlight. The contrast numbers that matter, and three quick fixes.

Your menu doesn’t need to list every page. Four rules for simple website navigation, with a before and after you can copy.

Stock photos say “any business”. Real photos say “this one”. A five-line brief and a phone-and-window method you can use this week.